Digital Marketing Worksheet

Digital Marketing Worksheet

Section A: Define Your Digital Marketing Business Goals & Objectives

1. What do you want to achieve with digital marketing?:

2. Do your digital marketing objectives align with your overall company vision, mission and marketing strategy for the next 2 to 5 years?:

3. Are your digital marketing business objectives S.M.A.R.T: specific, measurable, attainable, relevant, and time-bound? Please elaborate:

Section B: Audit Your Digital Marketing Approach

1. Which digital channels (eg, facebook, twitter, website, etc) do you currently manage for your brand?:

2. Are digital marketing passwords controlled centrally or not?:

3. Are there any digital marketing accounts that need to be deleted? Explain:

4. What is the mission statement of each of your digital marketing channels? What do you hope to achieve with each of them, respectively? Elaborate: